Ambientarrrt closed cycle of presentations in Madrid

The spaces of the Matadero Cultural Center, in the municipality of Arganzuela, showed, for five days, a show full of originality, fashion, and ecology. Ambientarrrt is the name of this program developed by Fundación La Tortuga since 2009, which this time broke borders and moved to the capital of Spain, to exhibit photographs, art pieces, performance, and modeling with conservationist messages.

The spaces of the Matadero Cultural Center, in the municipality of Arganzuela, showed, for five days, a show full of originality, fashion, and ecology. Ambientarrrt is the name of this program developed by Fundación La Tortuga in 2009, which this time broke borders and moved to the capital of Spain, to exhibit photographs, art pieces, performance, and modeling with conservationist messages.

What is now known as the Matadero Cultural Center, in the municipality of Arganzuela in Madrid, was a slaughterhouse and livestock market that was built between 1908 and 1928, commissioned by the City Council of the capital of Spain. Within its walls, this structure encloses a series of transformations and stories that include even the hard times of the civil war.

Thanks to the creativity of several architects, the center today has an ideal infrastructure for events such as Ambientarrrt, an event developed by Fundación La Tortuga since 2009, which was exhibited for five days in the "Motherland" in the spaces of the emblematic venue.

The presentation with a Venezuelan seal expressed FLT’s conservationist ideas through art, performance, fashion, video art and music. The artistic event, led by Chelo Nogueira, vice-president of FLT, took place within the framework of International Biodiversity Day, with the objective of developing a cultural activity that combines environmental awareness and the conservation of biological diversity through art in its different manifestations.

This innovative project, which invites people to use their imagination to create possible solutions to the problems facing our environment today, was carried out in the spaces of La Nave de Terneras, a wing of the athenaeum that began to undergo transformations in 1970 and boasts recycled and recyclable materials in its infrastructure, removable polycarbonate for the light wall, industrial trays of recycled bumpers on the floor and galvanized iron.

The program

From May 25 to 30, the artistic exhibitions "A Thought for the Planet" by Annette Turrillo, "Corpus Urbis" by Karim Borjas, and works of goldsmiths Pedro Quintero and María Esther Galván were presented. There were also exhibitions by José Vóglar, Nilo Jiménez, Regulo Briceño and Sergio Rojas Zaurín, in the field of filming and photography.

The show culminated with a performance by Roberth Bracho, who between dance and acting showed the problems faced by the sea turtle in its habitat, and with an original catwalk organized by Gerardo Mudarra, in which the ecological garments of Yamileth de Paz and the designs of the collections 3R by Roberth Bracho, Cardón by Yadersy Wetter and Chelonia Midas by Gerardo Mudarra were exhibited.

The Ambientarrrt 2010 program invites to generate a change of behavior in the largest possible number of people who find attractive any of the manifestations of art. One of the main objectives is to draw attention to the principles of the 3Rs of ecology: reduce, reuse and recycle, seeking through performance, video, music, photography, and fashion on the catwalk to show the techniques of recycling and reuse of elements that are commonly discarded. In this way, these materials will have an unprecedented added value, increasing their value and motivating human creativity.

La Tortuga Foundation invites you to be part of this cause that promotes care and improves the condition of planet Earth.